Be Well Now
Be Well Now is a umbrella brand with the goal of creating several other brands focused on the CBD and cannabis markets. Focusing on the the beauty of the plant and how it can be used in already common food items.
“Be Well Now brings our plant based passion to you through a fusion of quality ingredients and everything hemp has to offer. Using full spectrum hemp CBD oil our goal is to deliver delicious products that help you live your best life while enjoying the best nature can offer.”
The goal of this branding was to draw more attention to the idea of plant based infusions and wellness instead of making it like a cannabis company. More abstract leaves and a green shade color palette do just that but once tied to cannabis in copy and products it certainly still makes sense. The brand lives well in their direct market but has plenty of room to move to others.