Vacaynation was concepted by the client as a new lifestyle brand that celebrates that time everyone looks forward to, getting out of the office and heading out on adventure with family and friends. Tasked with creating the visual look and feel of the brand and help bring to life what Vacaynation can really mean; several styles were explored but the client settled in on the sunset and water motif. Calling out to the most popular vacation style of relaxing on a beach but with a visual representation that was open enough for interpretation. After all, sitting on the water and enjoying a sunset is hardly limited to the beach life. Still working on this brand and helping with merchandise and positioning.