Kalin Pearce

Kalin Pearce is a freelance writer offering her services to academia, businesses and non-profits, and marketing groups. She needed branding to position herself and the brand as professional, creative, and to give her services that something extra. Using her brief as a starting point this branding built off the color palette from her current website and favorite colors to create a family of colors that can live together. The wordmark is a script but isn’t just mimicking handwriting and sits between vintage hand lettering and a modern clean script. Bold, little bit of femininity, a bit laid back but  gives a professional corporate feel while having creative personality. http://kalinpearce.com